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LEGO® KIDSFEST Virginia Sold Out

The LEGO® KidsFest national tour stop at the Greater Richmond Convention Center has now entirely sold out. Covering over 165,000 sq. ft., this national tour brings all of the fun that LEGO has to offer together under one roof.

This is the first stop for the 2013 tour. Tickets, priced at $18 for children and $20 for adults, sold out on Thursday, February 7th just eight days prior to the show. Ticket purchasers are coming from all over the mid-Atlantic; some traveling over ten hours to attend according to ticket reports.

“We’re delighted by the early sell out” said Aaron Wartner, spokesperson for the LEGO KidsFest tour, “and really excited to bring all the interactive hand-on, minds-on fun of the LEGO KidsFest to the greater Richmond area for the very first time!”

Please note there are no tickets available at the door. Next (and closest) 2013 tour stop: Louisville, Kentucky April 5 – 7.
The LEGO KidsFest offers family fun for children of all ages and builders of all skills and interests. Among the many LEGO attractions the event features:

• LEGO Model Gallery: dozens of life-sized models made
entirely from LEGO bricks
• LEGO Master Model Builders: The crew who get paid to play; there are only 7 in the U.S. and 2 will be at LEGO KidsFest Virginia
• Race Ramps: build your own custom car, then race it down the ramp against friends and family
• Construction Zones: creative free build, play and display areas
• LEGO Games Arena: play a new way with the world’s first collection of board games that you build, play and change from LEGO.
• Creation Nation: A basketball court sized map of the U.S. where unique creations can be built and added to the custom map over the weekend
• LEGO DUPLO®: There are “so many ways to play” with bricks double the size for smaller hands
• LEGO Retail & KidsFest Marketplace: LEGO merchandise and official KidsFest tour goods
• Brick Pile: a gigantic pile with over a trillion LEGO bricks; big enough to make snow-angels!
• Monochromatic Builds: multiple areas with bricks all one color fosters group building creativity

For the Richmond tour stop LEGO KidsFest is also working with Children’s Museum of Richmond, the Flying Squirrels, and the Science Museum of Virginia. National tour partners include Play-Well Teknologies®, Bricks 4 Kidz®, Honest Kids® – Honest Tea®, New York Life®, DK Publishing®, and Guidecraft®.

The LEGO KidsFest national tour is produced by LIFE Marketing & Events llc. (LM&E) based out of West Hartford, CT. LM&E has been partnered with LEGO Systems producing over 15 tour stops since 2009.

LEGO KidsFest 2013 tour stops: Richmond, VA (February 15 – 17), Louisville, KY (April 5 – 7), Houston, TX (May 17 – 19), Phoenix, AZ (July 12 – 14), San Jose, CA (August 30 – September 1), Portland, OR (October 11 – 13), and Hartford, CT (December 6 – 8).

Per branding standards LEGO® must always be capitalized and have the registered trademark symbol after the first time it is used. Also, one plays with LEGO bricks not legos.

# # #

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world’s leading manufacturers of creatively educational play materials for children. The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit the virtual LEGO world at www.LEGO.com

LEGO, the LEGO logo, and DUPLO, are trademarks of the LEGO Group.
© 2011 The LEGO Group.

Tracy Scott is a self-professed baking addict and foodie who lives in Chesterfield County with her husband and two kids. She managed the calendar and handled social media for RFM before moving on to the corporate world.

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