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SANTA’S ARRIVAL AND MAGICAL TREE LIGHTING
AT SHORT PUMP TOWN CENTER
Richmond, VA. – Capture the enchantment of the holidays at Short Pump Town Center’s
Santa’s Arrival Parade and Magical Tree Lighting of Santa’s 50 foot Holiday Tree on Friday,
November 16, 2012 at 6:00 PM in the Main Plaza.
Beforehand, the Salvation Army Band will perform holiday selections in the Main Plaza.
The Salvation Army Angel Tree program will be located in the Food Court for the 2012
holiday season! Volunteers will be on site through December 9 th for “Angel” distribution and gift collection.
Santa will arrive in grand style in his Mercedes Benz and he will be joined by his holiday
friends: The Gingerbread Boy, Raggedy Ann and Andy, Frosty, Toy Soldier, Dancing Tree,
two of Santa’s Elves, the Nutcracker Characters, Jack Frost, Suzy Snowflake and more!
Magic Wands will be distributed at Guest Services for children to assist Santa in lighting the
50 foot Holiday Tree – while supplies last.
Immediately following the Santa’s Arrival Parade, children of all ages can join Jack Frost and
Suzy Snowflake for the biggest dance party the North Pole has ever seen! Jack Frost and
Suzy Snowflake will host a Meet & Greet in the Food Court after the tree lighting.
After the Magical Tree Illumination, Santa will be available for portraits in his traditional
home setting complete with a cozy fireplace located in the Food Court. Digital portrait
quality photos may be purchased through December 24.
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Short Pump Town Center is a 1.3 million square-foot, open-air lifestyle and entertainment center located in Richmond, Virginia, between Broad
Street and Interstate 64. The Center is anchored by Nordstrom, Macy’s, Dillard’s and Dick’s Sporting Goods, and includes 140 premier shops,
restaurants and a food court. For more information, visit www.shortpumpmall.com. Short Pump Town Center is owned and managed by Forest City
Enterprises, Inc., a $9.5 billion NYSE-listed national real estate company. The Company is principally engaged in the ownership, development,
management and acquisition of commercial and residential real estate and land throughout the United States.”
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